The barriers to entry of video production Singapore have been significantly lowered in recent years. The steep learning curve of video editing software, hefty sunk cost of camera and lighting equipment are all things of the past. Smartphones cameras are defying the standards with advanced camera technology that rivals DSLR and mirrorless cameras. The majority of video content can be captured with a single camera, such as a smartphone, tablet or other mobile device. To increase reach and maintain a brand presence, anyone can produce content to market his or her product, be it a blog post, article or the most powerful medium of all, videos.
In spite of the various disruptions that has been brought about by the COVID-19 pandemic, it provides an opportune time to review current business practices and their marketing strategies to attract customers through the digital media medium. To maintain a competitive edge in the midst of COVID-19, social media posts and videos go a long way to maintain the momentum of customer engagement.
Although pretty much every small business or start-up understands the value of content marketing, it can be a frightening thought to delve directly into this topic. If you are interested in delving into video production Singapore to reach out to consumers from the confines of your home yet overwhelmed by the process of video production Singapore, here is a step-by-step of what a production process entails.
THE GAME PLAN
- Know your objectives of the video
You have the best understanding of your own business. Decide on what is the most critical information that you wish to convey to your audience.
- Your company’s mission and values
- Your product
- Position your brand as an expert in the industry
- Showcase your company’s culture
It is imperative to have the clarity of what you wish to achieve with the video. Only with a goal in mind, you can then speed up the ideation and conceptualization process and move on to the next stage of production.
- Decide on your target audience
Understand the demographics of your target audience. Videos may be an effective medium to reach out to everyone yet the style and concept may not appeal to all age groups.
If you don’t already have a clear understanding of your audience, you need to start doing some audience research to get an insight into what’s going on in their heads. The success of your video depends on your ability to understand them and how you talk to them in a non-promotional way.
- Get inspired, get creative
Be kept up to date with the latest trends and what has already been done. Even corporate videos do not just have to stick to the conventional explainer videos. Try venturing into animation or even combine the use of both live action and animated videos. Explore sites that have a treasure trove of resources such as Pinterest or Youtube playlists that have curated a list of videos related to your concept. The key to formulating your video concept is to keep an open mind and expose yourself to as many ideas as possible.
In light of the current situation, consider ways to entertain oneself at home/stay home/stay united together/online workshops etc and tie it to the brand.
By filling out storyboards for each shot and trying to figure out what to shoot next, you can save a lot of wasted time. if you don’t put your creative vision on paper or put it on a digital screen, confusion will arise that will cost you time on set and result in a less – than – great end result.
Other aspects to consider:
- Art Direction
- Styling Options
- Audio-Visual Script
- Music References
- Shot References
- Staying organised
Staying on track means meeting deadlines and sticking to the production budget. It is easy to be enthused after solidifying ideas but the real struggle begins when the production starts. While this might be a more prevalent issue during bigger scale productions, staying home and producing it from the confines of your home also demands great discipline to stick to deadlines. Make sure to translate those brilliant ideas into actualisation.
- Production and Post Production
Since production works that involve large groups are unable to go on, consider the use of animation instead to send out your message. The learning curve is no longer as steep as the past. There are a plethora of tutorials available online to equip oneself to use softwares like Adobe After Effects.
After shooting your footage, assemble them in video editing softwares, i.e Adobe Premiere Pro, Davinci Resolve, Final Cut Pro X.
Some tips when editing:
- Categorise files accordingly. Create different folders for different file types, i.e Footages, Audio, Graphic Effects
- Utilise Keyboard shortcuts. This will drastically speed up the editing process.
- Colour code your clips, i.e. Brolls vs Interviews
- Select good music
If you are too overwhelmed when it comes to production and presentation, shooting, directing and editing, consider outsourcing parts of the process to a professional. Vicinity Studio is a Singapore video production Singapore agency and animation studio dedicated to providing creative and strategic video solutions. Our scope of work include corporate videos, explainer videos and animation, etc.
Our goal as a creative video agency is to create video content that can help companies promote and sell their brands, products and services through videography and animation. This allows companies or individuals who have no film experience, such as entrepreneurs to create engaging promotional videos for their business.